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Strategic Mobile Design: Creating Engaging Experiences, by Joseph Cartman, Richard Ting
PDF Download Strategic Mobile Design: Creating Engaging Experiences, by Joseph Cartman, Richard Ting
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This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/marketing/business/build, with enough information to get one started with a project of this nature.
- Sales Rank: #4953288 in Books
- Published on: 2008-12-12
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .40" w x 6.00" l, .78 pounds
- Binding: Paperback
- 224 pages
From the Back Cover
This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/marketing/business/build, with enough information to get one started with a project of this nature.
Most helpful customer reviews
4 of 5 people found the following review helpful.
Beautifully crafted, short on substance
By Barbara Ballard
Joseph Cartman and Richard Ting provide a sweeping overview of mobile design, from describing the interaction design process (2-3 pages) and usability testing (2 pages) to typography (4 pages) and different methods of communications (22 pages.) The book is an easy read, with each section providing strategic implications and occasional topics dipping far deeper.
If you are interested in thinking from a strategic perspective about taking your organization mobile, this book is very good. But anybody who must work on actual pixels or lines of code or even dollars will need much more, on every topic.
The best part of the book for the experienced designer is the small case studies in the last chapters.
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