Free Ebook Building Findable Websites: Web Standards, SEO, and Beyond, by Aarron Walter
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Building Findable Websites: Web Standards, SEO, and Beyond, by Aarron Walter
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This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
- Help more people find your site
- Help users find content within your site
- Encourage return visits
Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites
You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.
- Sales Rank: #746314 in Books
- Published on: 2008-02-23
- Original language: English
- Number of items: 1
- Dimensions: 9.14" h x .57" w x 7.48" l, .99 pounds
- Binding: Paperback
- 249 pages
From the Back Cover
This is not another SEO book written for marketing professionals. Between these covers you'll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
Help more people find your siteHelp users find content within your siteEncourage return visitsThe path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You'll find the big ideas behind these technologies and real world examples, illustrating that you don't have to compromise the user experience to create search engine friendly, findable websites.
Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites
You'll find even more findability guidance on the book's companion website (http: //buildingfindablewebsites.com) including 5 bonus chapters.
About the Author
Aarron Walter is a faculty member in the Interactive Media Design department at The Art Institute of Atlanta, teaching courses on a variety of topics including Findability, Dynamic Web Applications, and User-Centered Interface Design. When not teaching, Aarron also runs a one man design/development consultancy in Athens, GA, and writes articles for online publications such as SitePoint.com and DMXZone.com. He blogs, builds and shares things at http://aarronwalter.com
Most helpful customer reviews
0 of 0 people found the following review helpful.
Great SEO and SEM Tips!
By Guardian Destiny
Great book though is not real linear, more like lots of great ideas to make your website "more findable." Would like a book though that takes you on the initial web design process through going public with it, in order. On whether the book is worth the price? Of course it is, you only need one great tip to add more traffic to your website so it easily justifies the book expense.
1 of 1 people found the following review helpful.
Excellent book full of practical, usable advice
By Nora Brown
Building Findable Websites: Web Standards, SEO, and Beyond by Aaron Walter is the best web development book I've read in a long time. It is densely packed with actionable advice for improving the "findability" of your site, and in so doing, improve the usability, readability, speed, and manageability of your site. Findability is a broader concept than simply SEO. It is helping people find your site, helping people navigate your site and retrieve the information/action they want from it, and encouraging people to return to your site.
Walter covers a wide range of areas you can work on to improve the findability of your site, from the importance of quality content with strategically placed keywords, using semantic markup with clear hierarchies, server-side strategies such as friendly urls, rss and email subscriptions, etc.
I heartily recommend this book to not just web designers and developers, but also website owners and managers and web content writers.
1 of 1 people found the following review helpful.
Its All About Content!
By Nick W.
A buddy of mine loaned this book to me and after reading the first chapter I knew I had to own it myself, so I went online and ordered it straight away.
This book doesn't disappoint. Its very well written and very informative. A highly recommended addition to your SEO resource quiver!
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