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Photoshop CS2 for Advertising and Marketing: Secrets from an Entertainment Advertising Insider, by Daniel O. Sorenson
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You've dabbled with design in school and on the job, and you feel comfortable with Photoshop and other design tools. You're no graphics expert, but you're no newbie. Now you find yourself with a cool job opportunity in the entertainment industry (or are trying to break in) and you need to prove your design chops, fast! Photoshop CS2 for Advertising and Marketing: Secrets from an Entertainment Advertising Insider isn't your standard Photoshop how-to book. Combining essential Photoshop techniques with professional insights into the workings of major studios as well as advice on how to navigate the minefields designers may encounter there, author and noted designer, art director, and popular UCLA Photoshop instructor Daniel Sorenson teaches you everything you need to know about working as a designer for entertainment advertising and marketing. Using a series of real-world projects-- including a trade ad, an anime illustration, a movie poster, CD cover art, an outdoor ad campaign for a major new sitcom (bus sides, kiosks, billboards, subway posters), and more--this book covers the Photoshop tools, features, and tools you need to hone your graphic skills and easily take on any marketing design project. To get more information on Daniel check out www.danielosorenson.com.
"From the practical to the aesthetic and from business advice to Photoshop tutorials – Daniel's book is based in extensive real world experience garnered over years of working with the most critical clients under the tightest deadlines. This book offers insights and advice that I’ve never seen shared in print before. I can’t wait to read it from cover to cover."
Katrin Eismann www.photoshopdiva.com
- Sales Rank: #2417881 in Books
- Published on: 2005-12-11
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 9.22" h x .46" w x 8.96" l, 1.44 pounds
- Binding: Paperback
- 224 pages
From the Back Cover
You've dabbled with design in school and on the job, and you feel comfortable with Photoshop and other design tools. You're no graphics expert, but you're no newbie. Now you find yourself with a cool job opportunity in the entertainment industry (or are trying to break in) and you need to prove your design chops, fast! Photoshop CS2 for Advertising and Marketing: Secrets from an Entertainment Advertising Insider isn't your standard Photoshop how-to book. Combining essential Photoshop techniques with professional insights into the workings of major studios as well as advice on how to navigate the minefields designers may encounter there, author and noted designer, art director, and popular UCLA Photoshop instructor Daniel Sorenson teaches you everything you need to know about working as a designer for entertainment advertising and marketing. Using a series of real-world projects-- including a trade ad, an anime illustration, a movie poster, CD cover art, an outdoor ad campaign for a major new sitcom (bus sides, kiosks, billboards, subway posters), and more--this book covers the Photoshop tools, features, and tools you need to hone your graphic skills and easily take on any marketing design project. To get more information on Daniel check out www.danielosorenson.com.
"From the practical to the aesthetic and from business advice to Photoshop tutorials – Daniel's book is based in extensive real world experience garnered over years of working with the most critical clients under the tightest deadlines. This book offers insights and advice that I’ve never seen shared in print before. I can’t wait to read it from cover to cover."
Katrin Eismann www.photoshopdiva.com
About the Author
Art director and designer Daniel O. Sorenson has designed on-air graphics and print and outdoor campaigns for numerous television promotions. He also teaches digital imaging at UCLA and Otis College of Art and Design.
Most helpful customer reviews
0 of 1 people found the following review helpful.
Daniel O. Sorenson/Applicable Information
By Bojin
Because Daniel is a World Class Designer in the Entertainment and Advertising Area of Creativity, his work is spot on, in the real world applications of Software like Photoshop and After Effects.
Unlike most of the other instructors who teach, using tired old examples of irrelevant material, giving the student the feelings of, what does this have to do with my direction using these programs or in this industry? Daniel starts from the beginning in his lesions with relevant material and links his experience to all of the lesions. So instead of learning a program from someone who never got out of the classroom we get a real master showing real applicable techniques, disseminated in a way that is fun and challenging. Each lesson builds on the previous lesson, so it all comes together in a way that allows the student to take the material once finished and blend the information to their own specific applications in Art, Design, Commercial or Avant Gard projects.
It's done the way it should be done, Clearly, Creatively and most of all using real tutorials from his vast library of experience.
8 of 9 people found the following review helpful.
The best Photoshop book I own.
By Matt K
I'm pretty well-versed in graphical software (though by no means a guru), and I've had my fair share of Photoshop books. This one is, by far, my favorite, and for a few reasons. Firstly, and probably most importantly, is the workflow Sorenson delineates; his "non-destructive" methods yield the desired results in terms of appearance, but allow you to make changes easily and quickly should the need arise. Secondly, Sorenson's writing is easy to follow and concise, and it's obvious that he knows Photoshop extremely well (including the CS2-specific particulars). Finally, the nature of the projects in this book are more useful and, dare I say, professional than those in many other Photoshop books. The results look like real, finished pieces of design, and have fairly obvious real-world applications. In short, a lot of Photoshop books will teach you gimmicks (Kelby's "Down and Dirty" series comes to mind), but this book demonstrates how to craft a solid answer to a design problem. I'd say it's useful for almost anyone, from beginners in CS2 to those working in the field of design.
3 of 5 people found the following review helpful.
Good but not really what I expected
By Claudia Miranda Monroy
I bought this book thinking that it was going to contain like more tutorials and more expalnation about how you could use photoshop for advertising, it of coarse covers how you might advertise a magazine a CD cover etc.. but at least for me didn't help me that much as I expected, maybe I had great expectations of this book.
A good thing is that in includes a CD with the images he used for the examples in the book so you can experiment with them, I gotta say it is kind of long for reading but that is not a problem for many people.
If you are a experimented designer, or a photoshop guru this may work for you, but if you are an itermediate or amateur in photoshop, you should consider another option.
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